Kuldip Singh Cheema (KC) is an Account Executive with Sher-E-Punjab radio. He enjoys working with his clients to come up with creative advertising ideas in order to help them grow their businesses. KC says the most important part of his job is to help his clients succeed. He began working at Sher-E-Punjab quite by chance. As a regular caller to the station, KC often voiced his opinions on air during open-line segments, and a talk show host recognized his sales potential.

KC describes himself as someone who is always willing to lend a hand no matter what. Whether he is giving someone a ride, translating English to Punjabi, or just listening, he says he is happiest when helping others.

When KC is not working, he enjoys exploring his creative side. He has acted in the stage play Rishte and has been casted in a several Punjabi films. KC loves to dance and watch Indian serials. He says he wouldn’t know what to do if he didn’t have Indian TV channels. He also enjoys travelling, especially going back to the pind to relax. KC was born and raised in Moga City in the Punjab and immigrated to Canada in the late 1980s. He has a Bachelor of Arts degree in English.